SEM - Search Engine Marketing Manager

Job Category Marketing/Product Job Reference Code PCK150-31109 Req ID: 7957Required Education: BachelorsRequired Experience: 3-5 YearsDescription: Expedia, Inc. is the world’s leading online travel company, empowering business and leisure travelers with the tools and information they need to easily research, plan, book and experience travel. Expedia, Inc. also provides in-destination concierge service and activity desks for travelers. The Expedia, Inc. portfolio of brands includes: Expedia.com, Hotels.com, Hotwire.com, Expedia Corporate Travel, TripAdvisor, Expedia Local Expert, Classic Vacations and ELong. Expedia, Inc.’s companies operate more than 50 global points of sale with sites in North America, South America, Latin America, Europe, Middle East, Africa and Asia Pacific. Expedia, Inc. is a component of the S&P 500 index. For more information, visit http://www.expediainc.com/ (NASDAQ: EXPE).WHAT'S IN IT FOR YOU? WE'RE GLAD YOU ASKED!Expedia's one of the largest customers of Google, Yahoo, and MSN, such that we have access to audiences not afforded to most - e.g. PM's and Engineers; they want our feedback and solicit it periodically.SEM is supported by leadership across Expedia, Inc. businesses, such that we get the resources and prioritization we need to execute.Our scale & complexity means we face problems & opportunities most SEM programs wouldn't ever come across; in short, you won't be bored.The SEM channel is a great potential source of insights & knowledge to the rest of the business, and you can help play a role in defining that; we regularly interact cross-functionally and enjoy high visibility within the organization.JOB PURPOSE:Expedia is the flagship brand of Expedia, Inc., and SEM is one of the key drivers of its performance. To this end, we are currently seeking a Search Engine Marketing Manager to directly own and strategically manage high volume paid search campaigns critical to Expedia.com’s success. In this role, you will manage relationships with search engine account teams and vendors, grow/adapt campaigns to generate incremental revenue, manage large budgets to specific ROI goals, and innovate to produce revolutionary successes. We are looking for someone who has 1) experience and demonstrated success in directly managing paid search campaigns, OR 2) deep experience and demonstrated success in direct response online marketing. JOB DESCRIPTION:? Directly own, manage, execute, and develop existing paid search campaigns to profitably generate bookings and revenue growth for Expedia.com.? Provide weekly/monthly/quarterly performance reports, projections and reviews.? Manage & continually extract incremental strategic or tactical value from direct relationships with search engine partners and vendors.? Mine and analyze data to generate actionable insights in order to improve campaign growth and efficiency.? Manage cross-functional relationships and coordinate efforts with Merchandising and other teams to achieve greater clarity around goals, implementation of campaigns, and measurements of success.? Continuously test for success ads, landing pages, keyword expansions, etc.) and develop an efficient infrastructure to do so, as well as to syndicate that success throughout all search campaigns managed by the team.? Enhance the Expedia.com search marketing knowledge base.REQUIREMENTS & SKILLS:? 2+ years of direct search marketing campaign management experience.? 2+ years of relationship management experience with search engines and/or other publishers or ad networks strongly preferred.? 1+ year of experience with an advanced analytics software package, such as Omniture or Core Metrics, and super strong analytical skill.? Demonstrated strength analyzing data to generate insights and execute accordingly.? Superior Excel skills and the ability to work with large amounts of data. Pivot tables are essential.? A mastery of text, logical, and lookup functions are highly desired.? Macro authoring, statistical functions, and MS Access skills are a bonus.? Demonstrated success in creative/AD copy authoring and testing on a massive scale.? Fluency in HTML.? Knowledge of SE API capabilities and benefits.? Experience with Yahoo Panama platform either thru beta testing, migration, or live program management is a huge plus.? A self-starter, independent thinker, and whatever it takes to get the job done right attitude are mandatoryExpedia offers a high energy, entrepreneurial environment that encourages new ideas and thinkers at all levels. We provide a comprehensive compensation and benefits package including insurance, 401K, generous vacation, tuition reimbursement, travel discounts, casual attire, and an exciting and dynamic work environment.EXPEDIA RECRUITER: Scott Corrigan / Highly Qualified candidates meeting all the above criteria should please call me at 516-396-0714..Additional Information: Travel Percentage: 5%