Public Relations Manager

Opportunity:

We are seeking two accomplished and self-motivated professionals to ramp up HomeAway’s public relations efforts. One role will target our corporate public relations efforts and requires a strong background in corporate communications. The second role will target our homeowners and requires a strong background in media relations and an understanding of consumer needs and insights.

Both positions require the ability to work collaboratively with the marketing and international PR teams and the drive to execute aggressive public relations programs.  Knowledge of business, personal finance and real estate media is a plus.

The public relations manager roles are key positions on HomeAway’s quickly-growing PR team, and report to the director of global public relations.

Responsibilities:Contribute to the development of the PR plan and implementation of PR strategies and programs Write and distribute press releases, pitches and other media collateral with the objective of generating significant print, broadcast and online media coverageResearch and develop effective story angles Develop relationships with key media to generate relevant, on-message press coverage Expand existing customer reference program Plan events, tradeshows, conferences and media tours Generate reports and develop presentationsSupport Director of Global PR

Candidate Profile:Bachelor’s degree in journalism or communications 5+ years of PR/media relations experience; real estate and personal finance segments a big plus Excellent media relationships with business and consumer mediaProven success of securing broadcast, print and online coverage for news announcements, features and targeted pitchesExceptional written and verbal communication skillsCreative and strategic thinker who can develop story ideas and pitches and target appropriate media for various pitches Detail-oriented to help create and manage events, tradeshows, conferences and other activities to support MarketingKnowledge of media relations tools (Cision, HARO, ProfNet, My EdCals, Nexis/Factiva, satellite media tours, etc.)Ability to work with market analysis research to support and develop story ideasKnowledge of and experience implementing social media programsDemonstrated ability to balance priorities, manage multiple projects and implement ongoing PR plansAbility to make well-informed recommendations Resourceful and able to get good results consistentlyStrong presentation and research skillsSome travel required; must be open to working additional hours, as necessary



Company Description:

 

The HomeAway, Inc. websites connect homeowners and property managers with travelers who seek the space, value and amenities of vacation rental homes as an alternative to hotels. With more than 284,000 global listings across the sites, travelers may easily search for budget to luxury-priced vacation rentals on HomeAway.com, VRBO.com, VacationRentals.com, CyberRentals.com, A1Vacations.com, GreatRentals.com, TripHomes.com, Holiday-Rentals.co.uk, OwnersDirect.co.uk, FeWo-direkt.de and Abritel.fr. The sites also feature Reviews and the HomeAway Rent with Confidence Guarantee™, which help ensure a memorable HomeAway from home® experience. HomeAway is headquartered in Austin, Texas and funded by Austin Ventures, Redpoint Ventures, American Capital, Institutional Venture Partners and Trident Capital.

 

Location: Austin, TX. Some travel required.

Contact: Human Resources at jobs@homeaway.com