Internet Marketing Manager

Company Summary:Speakeasy, one of the nation’s leading broadband voice (VoIP), data and IT service providers, simplifies small business communications with cost-effective service packages and unparalleled support. Speakeasy joined the Best Buy family in 2007 and now works with Best Buy for Business to champion technology for small businesses throughout the U.S.  Speakeasy manages its own private fiber-optic national network, ensuring fast connections, low latency, and an unparalleled degree of security protection from the public internet. Speakeasy’s full range of business-class products – from OneLink and Voice Services to business bandwidth solutions - offers features and benefits with unrivaled customer service. Speakeasy’s broadband services are available in most metropolitan areas within the 48 contiguous United States. Position Summary: This position will provide strategic oversight, and tactical and project management support for Speakeasy’s entire Internet presence. The position will be responsible for all online marketing support for the company’s corporate Web site, email campaigns, online advertising, Pay-Per-Click campaigns, member communications, interactive demos and other marketing initiatives.  The position will report to the Director of Market Development.  Your responsibilities include but are not limited to: Strategically planning, developing and managing Web sites and online portals.  Facilitating all phases of development, including project scope/definition, planning, implementation, testing and launch, and tracking/follow up. Working closely with New Product management and Segment managers to develop online promotions, marketing messages and customer relationship development activities that extend our brand promise, build loyalty, drive leads and drive revenues.  Helping these teams to 'close the loop' with traditional Marcom initiatives by using the Web as an information, qualification, fulfillment, transaction and/or research mechanism. Planning and executing online campaigns, email marketing campaigns and templates, lead capture and opt-in capture. Providing creative direction and concept for all online communications that support company branding and product promotional efforts. May include copywriting, design and production coordination for projects such as newsletters, emails, banner ads, landing pages, interactive demos, review of proofs and approval for production. Editing Web content for Search Engine Ranking prominence. Directing content creation for optimal search engine ranking. Monitoring traffic and online promotions data. Developing daily reports on campaign status and overall performance in relation to plan.  Analyzing campaign performance and optimizing marketing spend based on projected ROI. Monitoring and ensuring that Web site and portal content are leveraged across all relevant Web corridors. Overseeing and optimizing online success for Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay-Per-Click (PPC), CRM and Web portals; aiding in development and management of SEO, SEM, and PPC strategies and tactics to drive highly targeted and qualified visitors. Identifying areas of opportunity for continuous improvement of processes and team working, content partnerships, linking partnerships, and online customer intimacy initiatives. This position requires the following skills and experience: Bachelor's degree, preferably in marketing, internet marketing, journalism or a related concentration Minimum 4 years experience in a marketing, communications or Internet marketing position – either corporate or with an agency Proven exceptional Web marketing experience Familiarity with web analytics tools and methodology. Ability to analyze Web data and formulate Internet marketing strategies Experience managing pay-per-click campaigns on Overture and Google Excellent writing, verbal and presentation skills Strong detail orientation and ability to effectively multi-task Proficiency in HTML, Flash, Photoshop, Illustrator a big plus Speakeasy offers a full suite of benefits, including full medical, dental, and vision coverage (100% paid for employees); a 401(K) plan with a company matching contribution; a transportation benefit; and many other excellent perks. We're looking for talented and highly skilled individuals to join our dynamic and fast-paced culture and contribute to Speakeasy’s continued success.For more information about Speakeasy and about the position, check out our website at http://www.speakeasy.net/careers/ If you are interested in this position, you can apply directly by clicking here