Sales and Marketing Coordinator

"Our company sells & distributes Fitness Equipment products globally & is seeking a qualified Sales and Marketing Coordinator who will be responsible for business development activities by researching and developing marketing opportunities and plans; implementing sales plans & managing staff.

Duties:

* Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.

* Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.

* Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.

* Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.

* Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.

* Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.

* Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.

* Provides information by collecting, analyzing, and summarizing data and trends.

* Protects organization's value by keeping information confidential.

* Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.

* Accomplishes marketing and organization mission by completing related results as needed.

 

* Prepares visual presentations for advertising campaigns by designing art and copy layouts for catalogs, video, website, posters, wall charts & DVD.



* Completes projects by coordinating with outside agencies, art services, printers, etc.


Skills/Qualifications:



*Financial Planning and Strategy, Marketing Concepts, Positioning

* People Management, Territory Management

* Sales Planning, Competitive Analysis, Understanding the Customer

* Product Development, Client Relationships, Creative Services

* Bachelors Degree in Marketing ; Masters Degree a plus

* 2+ years experience in Sales & Marketing

* Proficiency in Microsoft office: Excel, &Word

* Knowledge in Navision 5.0, a plus