Interactive Marketing Manager

Title: Interactive Marketing Manager

Please click here to apply online: http://nashvillejobslink.com/3/8/2/5/po/000100f.htm

Job Summary:  Primary responsibilities are planning and implementing innovative interactive marketing strategies. Deliver marketing solutions that increase LSI’s brand awareness, market share and revenue.  Day to day management of the LSI website including (not exclusively): website maintenance, electronic communications, search strategy, internet communities, blogging, promotions, DM campaigns, etc. Deliver a marketing plan aligned with our marketing strategies, budgets and overall marketing initiatives.  Development and management of corporate strategy in an interactive environment, creating an effective synergy between our marketing communications.  Lead the e-marketing and direct marketing initiatives.  Develop and deliver online solutions that effectively reach, manage and convert existing and potential market segments.  Manage the alignment of positioning in the marketplace through interactive media. Work with associates in the sales/marketing departments on promotions and major initiatives.  Manage the content upgrades of the website in cooperation with representatives of key departments. Manage the relationship with IT in the maintenance of the website.  Provide quality assurance for website programs. Supervise website development and management of content.  Coordinate and maintain relationships with external agencies and vendors as needed.  Conduct industry research and analysis on general on-line trends for website management and customer trends.  Track, evaluate, and report on new business and payoff trends and products & services usage trends.  Gather information and prepare reports on competitors’ methods of marketing and distribution related to interactive communications.  Plans, monitors, and manages a budget to optimize the use of dollars and resources, with a strong focus on fiscal accountability. Develop and manage production timetables.  Other duties as assigned.

Experience:  8+ years experience in mid-level interactive marketing and website management, with strong leadership skills preferably in the B2B field and with some correlation to publishing. Experience in the development of marketing strategies, specifically interactive and corporate. Some experience in statistical analysis (theory and application).  Experience with standard web analysis tools is required.

Education:  A BA is required. Preferably in Marketing, Bus. Admin., Communications or field related to interactive media.

Knowledge/Skills/Abilities:  Key success factors include attention to detail, successful implementation of corporate brand principles across interactive environments, the ability to manage and coordinate coinciding projects, and an aptitude for critical thinking and problem solving.  Strong organizational skills required, including a demonstrated ability to plan and organize work to achieve results and meet budgets. Must be able to work well under pressure, handle multiple projects concurrently and meet deadlines.  Must possess strong verbal and written communication skills, including the ability to communicate and manage relationships with internal associates and external clients.  Must possess a keen, flexible and aggressive intellect with superb creative and analytical skills along with a thorough understanding of corporate communications and internet media.  Good working knowledge of HTML, DHTML, Flash and Java script programming. Must have basic understanding of relational databases, including Oracle, SQL and CRM systems.  

*There is no relocation offered for this position *

Equal Opportunity Employer

M/F/D/V