Digital Strategy Manager

American Heart Association What's your motivation? Opportunity. Creativity. Contribution. It's all part of working for the American Heart Association---where you can contribute professional growth with personal fulfillment. So if you're considering a rewarding career, consider the American Heart Association. We have an excellent opportunity for a Digital Marketing Manager in our Consumer Markets, Cause Marketing Department based in Dallas, Texas.The Digital Strategy Manager is responsible for providing management with digital strategic insight, and strategic plans and tactics for the consumer markets area, with major emphasis on the cause brands designated while overseeing the coordination and implementation of all digital activities, including, but not limited to: web and web related strategies and tactics, mobile and mobile related strategies and tactics and other digital opportunities for the cause brands. Assists the Marketing Director in building robust strategic digital plans around Consumer Market platforms that include Start!, Go Red and Power to End Stroke,and Choose to Move which aid in achieving core team goals and overall organizational goals. Develops overall written plans that integrate into the overall business plans. Adapts quickly to new technologies and opportunities presented to the AHA by 3rd party digital alliances and strategic partners including Digital Agency partners. Additional responsibilities include choosing those aligned strategies and tactics to be jointly presented to the Marketing Director and Cause Manager of each Cause Brand.Other Key Responsibilities:' Oversees overall projects once strategic and tactics are set to ensure deadlines and budgets are met' Alerts management of potential delays and budget changes as necessary' Prioritizes deliverables, deadlines and resolves scheduling conflicts' Traffics deliverables throughout the development and approvals process and ensures process compliance with vendors both internal and external' Serves as strategic liaison between Consumer Markets and Technology & Customer Strategies Department' Troubleshoots technical issues in coordination with the Digital Marketing Manager' Manages online search engine campaigns in cooperation with vendor' Identifies opportunities, metrics analysis, creates and routes reports, manages invoices and stays within budget for campaigns' Manages e-mail campaigns for programs, routes for review and approval, performs metrics analysis and ensures compliance with AHA policies' Stays abreast of research and emerging topics in all digital marketing strategies for our Cause Brands target audiences Qualifications:'Bachelors degree in marketing/advertising/digital services'Minimum of 7 years marketing/advertising/client services experience with thorough knowledge of digital marketing as a key driver of consumer engagement and loyalty'Experience in developing and creating strategic digital campaigns that meet the business goals of the initiatives 'Understands a variety of digital software tools and applications, including, but not limited to: Web sitemaps, Web site architecture, function briefs, costs of manpower for planning and execution both internally and externally with relationships, Web widgets and Web tools, user experience technology and online monitoring using metric and measurement tools.'Significant experience in coordination and management of interactive projects 'Understanding of a variety of interactive and digital software applications'Relevant experience in search engine marketing, both optimization and pay per click'Highly organized, and extremely detail-oriented, and ablility to manage multiple projects in a fast paced, deadline driven environment'Excellent verbal and written communication skills'Excellent problem solving and decision making abilities'Excellent interpersonal skills and a positive demeanor'Ability to work in collaborative environment'Well-versed in traditional marketing practices and measurement'Travel 25% outside territory to attend meetings with clients, vendors and agencies.Attracting talented, committed employees means offering a competitive benefits package, ongoing professional development and training, and a diverse and inclusive environment in which to work and grow. And we do. Visit www.americanheart.org/careers for more information.EOE M/F/V/D