Marketing Analyst, US Business

Opportunity:

This position will manage all metrics, analytics and reporting associated with US Marketing channels including email marketing, search engine optimization, direct marketing and online advertising with a focus on driving traffic and inquiries to our websites and comparing effectiveness and ROI across various marketing channels.

 Primary Responsibilities:

· Become an in-house expert on key business operating metrics, enabling him/her to quickly and correctly identify the underlying areas of concern when issues are identified in dashboard metrics

· Understand and recommend action on key drivers of key performance indicators

· This position should be comfortable working with both normalized and disparate data sets

· Conduct detailed analyses of key metrics for increased search performance efficiency on weekly and monthly basis

· Pursue opportunities to grow and improve campaigns

· Provide monthly analysis in marketing roundtable meetings across all marketing channels

· Educate internal partners about campaign successes and learnings to impact strategy for SEO, Marketing, PR  and Product

· Harvest the majority of the data used to power ad hoc analyses

· Understand and utilize web analytics software packages (particularly Omniture)

· Produce analyses that link ROI to key initiatives

· Complete full analysis and modeling in addition to summarizing and creating executive reports based on those findings

 

 Candidate Profile:

· Bachelors degree in relevant field

· Expert Excel skills with strong search campaign reporting and analysis experience

· Ability to manage A/B testing, analysis and optimization

· Energetic self starter with a desire to have a large impact on the success of our business

· Agency/ vendor management experience a plus

· Experience managing marketing budgets and ROI optimization

· Proven Ability to prioritize, multi-task, and work effectively in a fast-paced environment, both independently and in team environment

· Entrepreneurial spirit, willing to roll up sleeves to get the job done

 

Company Description:

The HomeAway, Inc. websites connect homeowners and property managers with travelers who seek the space, value and amenities of vacation rental homes as an alternative to hotels. With more than 306,000 global listings across the sites, travelers may easily search for budget to luxury-priced vacation rentals on HomeAway.com, VRBO.com, VacationRentals.com, CyberRentals.com, A1Vacations.com, GreatRentals.com, TripHomes.com, Holiday-Rentals.co.uk and OwnersDirect.co.uk, (United Kingdom), FeWo-direkt.de (Germany) and Abritel.fr (France). The sites also feature Reviews and the HomeAway Rent with Confidence Guarantee™, which help ensure a memorable HomeAway from Home® experience. HomeAway is headquartered in Austin, Texas and funded by Austin Ventures, Redpoint Ventures, American Capital, Institutional Venture Partners and Trident Capital.



 

Location:

Austin, Texas. Limited travel, if any.

 

Contact:

Contact Human Resources at jobs@homeaway.com