Head of Marketing Analysis

Job Category Marketing/Product Job Reference Code PCK150-30948 Req ID: 7603Required Education: BachelorsRequired Experience: 5-7 YearsDescription: Expedia, Inc. is the world’s leading online travel company, empowering business and leisure travelers with the tools and information they need to easily research, plan, book and experience travel. Expedia, Inc. also provides in-destination concierge service and activity desks for travelers. The Expedia, Inc. portfolio of brands includes: Expedia.com, Hotels.com, Hotwire.com, Expedia Corporate Travel, TripAdvisor, Expedia Local Expert, Classic Vacations and ELong. Expedia, Inc.’s companies operate more than 50 global points of sale with sites in North America, South America, Latin America, Europe, Middle East, Africa and Asia Pacific. Expedia, Inc. is a component of the S&P 500 index. For more information, visit http://www.expediainc.com/ (NASDAQ: EXPE).WHAT'S IN IT FOR YOU? WE'RE GLAD YOU ASKED!At Expedia, growing in your career is more than a possibility - it’s a reality. You’ll find a variety of training programs here and new products to really get your wheels spinning. Our enthusiasm for what we do is our proudest asset. It shows in our products, our well-traveled customers, and the inspired people who work here. We aim to improve everything we touch, and we're very proud of our achievements. Our industry agrees, too. Mornings are the best when you love your job. Expedia is not only reinventing the way you travel, we're creating a new way of working too. It's exciting here! Inspiring even. You can define your own purpose, work with brilliant people, discover some wonderful places - and finally put that snooze button to rest. So come be a part of a dynamic, growing, energetic, passionate company producing world-class creative recognized as the “Best in Travel Web Sites” by the Webby Awards, the “Most Innovative Company” by the American Business Awards (Stevies) and the “Best of the Web” by Forbes.JOB PURPOSE:The ideal person for this position will be able to provide in-depth analytic support for Expedia’s marketing team; develop actionable analytics to improve customer retention; and investigate and apply cutting edge data modeling tools and techniques. In particular they will support the reporting, and analytical needs of our loyalty and customer retention strategies, as well as help develop our understanding of all marketing channel effectiveness and efficiency. The insights discovered through these studies will drive future strategies in support of marketing programs for segmentation, acquisition, cross-sell, and retention.The successful candidate must be a self-starter, be able to manage multiple tasks and projects simultaneously, own deliverables end to end, prioritize workload effectively, and thrive in a dynamic environment. This individual must also work well under pressure to meet ongoing and overlapping deadlines within short time constraints. The role will provide decision support and forward looking business planning, ongoing information analysis, competitive and industry trend analysis, business metrics analysis, and business performance measurement. JOB DESCRIPTION:• Prepare internal and external data for analysis. • Develop predictive and descriptive models, independently or under supervision. • Support Marketing leadership in developing insight and executing against marketing and communications plans• Develop a deep understanding of the industry, the market, and Expedia’s value proposition for travelers and suppliers• Compile and interpret industry, market & competitive data. Broadly communicate learning to evolve future strategy and guide day-to-day execution.REQUIREMENTS:• Bachelors degree required, MBA a plus• 5+ years business experience in an analytical role, 2+ years experience in database management, direct marketing and/or marketing strategy• Solid interpersonal skills with experience working in a team environment and communicating with senior managers and executives. Excellent verbal and written communication• Proven track record defining and executing key analyses and developing specific solutions with minimal supervision• Expert level knowledge of Microsoft Excel and PowerPoint and demonstrated experience in modeling, analysis, research and presentation creation• Working knowledge of various data analysis and reporting tools preferred (e.g. Business Objects or similar business intelligence tools)• Working knowledge of SQL (with basic SAS and SPSS a strong bonus, or other tools as appropriate). Ability to conduct data mining and modeling operations• Self motivated and a high degree of intellectual curiosity• Demonstrated organizational skills & ability to multi-task well in a fast-paced environment with competing priorities• Previous experience in the e-commerce and/or travel/hospitality domain preferredEXPEDIA RECRUITER: Scott Corrigan.