Market Analyst/Trade Show Coordinator

Develop and execute an effective overall strategy for conference and event participation for STG, Inc. Work with team leadership and Marcom to ensure alignment of the overall tradeshow program with brand and business goals, from show selection to individual event strategy and development and purchasing of conference marketing materials. Attend and serve as liaison at all tradeshows. Educate and provide counsel on tradeshow marketing best practices for planning and execution. Coordinate and register attendees for events and conferences. Conduct research including acquiring FOIA and D&B reports. Establish quantifiable metrics to determine ROI of event participation. Maintain reports for marketing expenses.