Retail Marketing Intern

Retail Marketing Intern

 

Direct Holdings Americas Inc, the exclusive marketer of Time Life music, videos, DVDs, books and educational materials, is looking for a Retail Marketing Intern. The position is based in Fairfax.

 

Position Overview: The Retail Marketing Intern will support the retail marketing function with

Sales and marketing research

Execution of parts of audio and video release marketing plans

Managing expenditures, processing payments, and analyzing the effectiveness of spending

Maintaining certain schedules

Support on line efforts

 

Responsibilities:

Sales and Marketing Research:

  Researching artist’s sales histories and market activity using utilizing Soundscan, WEA distribution data, Videoscan, Amazon, All Music Guide, etc. to determine sales patterns and pricing for like product

Gather information of the potential market for third party and non-traditional sales as well as Canadian sales

Work with the Senior Vice President and Business Development, develop PRFs for potential projects

 

Execution of Parts of the Marketing Plan:

Work with Production to oversee the trafficking of label copy, liner notes and album/DVD masters to ensure that all deadlines are met

Secure and furnish advances to marketing partners e.g. publicity, on line, radio, retail etc.

Review final artwork, liner notes, and CD and DVD refs

Ensure that finished product is distributed timely

  Develop and distribution of press announcements

 

 

On-line Retail Marketing:

Work with the external marketing firm and internal resources to:

·Develop and implementing on-line marketing plans for all releases

·Design/coordinate and distribute banner ads and line contests

·Write copy for posting to sites

·Create micro sites for specific projects

·Gather and exploit e-mail addresses, write newsletters, post video clips etc

·Communicate press results to Sales and other internal and external users

·Coordinate efforts with appropriate existing Time life web and on line initiatives 

 

Managing expenditures, processing payments, and analyzing the effectiveness of spending:

  Maintain a log of marketing commitments

  Review and process invoices

  Maintain a schedule of marketing expenditures by type and project

  Analyze spending

 

Maintaining certain schedules:

  Release schedule

  Soundscan schedule

  Marketing expenditures

  Newsletters

 

Support on line efforts: Digital delivery, viral marketing, etc.

 

 

 Qualifications:

Two undergraduate years in business administration or a related discipline

Genuine interest in media oriented businesses

Strong analytic and interpersonal skills