Director, Marketing - Green is Universal

CITY: New York STATE: New YorkCOUNTRY: USAEssential Functions (Responsibilities):Green Is Universal(GIU) is NBCU's ongoing pro-social platform to bring a sustainability & environmental perspective to everything we do: informing & entertaining our audience while greening our own operations. Position reports to VP, GIU & Chair of Green CouncilWork w/ NBCU's cross-functional Green Council; provide strategic/creative oversight over mktg & promos. Assist w/ commun. pertaining to GIU initiativeResp. for dev'pt & execution of cross platform mktg opport. & consumer & trade advertisingWork w/ external/internal resources to ensure seamless integration of GIU brand across business & w/in paid media platforms, interface w/ NBCU divisions & outside strategic partnersEngage key functions across org. wherever GIU can create new business valueDev'p strategic partnerships to advance business & sustainability goalsEvolve GIU brand & partner w/ prgrmng & ad sales to find/create innovative opp. to optimize revenue & drive awarenessSuccessfully interface w/ external partners & divisions in NBCU family, representing GIU strategic point of view & create right presence & cross promo opp. w/ other propertiesContribute to strategic planning, creative dev'pt, media planning & implementation of ad campaigns to promote GIU across NBCU platforms & w/in external media environmentsIdentify/execute unique & new mktg & promotional platforms to activate platform that is cost efficient/effective & positions GIU brand as entertainment leader w/in the green spaceManage internal/external agencies in design & creative dev'pt & execution, media planning & buyingAnalyze market-trend resrch & competitive landscape to maximize effectiveness of mktg initiatives; determine areas of opp.Provide comprehensive eval.s & recommendations of GIU initiatives on quarterly basis; present post analysis to VP & sr. mgmtSupervise "Green" team membersMaintain/manage budget: tracking & allocationQualifications/Requirements:A minimum of 7 years in a fast-paced television marketing environmentPrevious management and corporate experience a mustSolid understanding of the entertainment and media industry, including on-air promotions and ad sales marketingEligibility Requirements:Interested candidates must submit a resume/CV through nbcunicareers.com to be considered (note job#: 838131). Must be willing to work in New York, NY.Must be willing to take drug test and submit to a background investigation.Must have unrestricted work authorization to work in the United States.Must be 18 years or older.Desired:A working understanding of the key drivers of environmental sustainability in the media industry Tenacious problem solver and negotiatorExcellent verbal, written, presentation and sales skillsStrategic thinker who can project and execute advanced, integrated campaignsLeader with excellent marketing and creative abilities and judgment A demonstrated record of leadership success, preferably related to the implementation of a broad corporate initiativeKnowledge or interest in the "Green" space and/or pro-social marketing is a plus Strong knowledge of new media (digital, wireless, VOD, Podcasting, etc.) Ability to juggle multiple projects simultaneously and can adapt to work with short deadlinesA demonstrated commitment to the power of mass communication as a force for positive societal changeFunctional experience at the intersection of media and pro-social issuesAcademic achievement in marketing, and/or business (MBA preferred)General: