Seattle Area - Sr. Retention Manager

CLICK HERE TO APPLY ONLINE!!! Senior Manager, Customer Retention and Upgrade Marketing is a key position within the Marketing team. This position will support the development and growth of Classmates retention and upgrade strategies, by designing, implementing and executing effective, direct marketing retention programs that drive increases in subscriber revenue. The successful candidate will need strong Program Management skills as the key liaison with internal resources to direct and build profitable micro-segmentation strategies, manage frequency, offers and sequencing of all retention campaigns across channels, and drive successful offer design, targeting, delivery and performance measurement. The ideal candidate will possess an understanding and track record of executing effective marketing programs in a subscriber- or service-based environment where the client experience is a top priority This initiative is central to Classmates corporate revenue goals. Responsibilities: Work closely with Marketing leadership and the Client Care team to translate critical client retention drivers and challenges into focused retention tools and programs Execute retention marketing campaigns and programs targeting top customer adoption, usage and implementation challenges Drive key analyses for retention marketing programs/promotions, campaign performance and client metrics Contribute to overall client loyalty retention Develop and execute compelling client-facing retention tools including templates, best practice guides, case studies, Web site content, white papers, training guides and press kits Manage existing public relations support program and reference toolkit for new and existing clients The Job Requirements: Superb Program and Project Management - organized, with the ability to manage multiple projects through to tactical execution. Work closely with analysts and other senior Marketing team members to determine segmentation and targeting criteria as well as test designs within overall contact strategy. Ability to analyze customer needs accurately. Strong problem solving and organizational skills. Ability to handle detailed work on multiple projects simultaneously. Strong interpersonal skills and positive energy. Team player. Prior experience managing cross-functional relationships. Initiative to identify and act on matters without waiting for direction. Accountability for meeting deadlines while producing high quality work. Analytic thinking skills. Strong written and oral communication skills.       Qualifications: 5 + years of related experience at increasingly senior levels of responsibility with at least 2-4 years of CRM specific experience. Requires experience designing and executing customer segmentation strategies, implementations and other CRM programs delivering highly customized, targeted consumer offers.. 5+ years direct marketing experience, with strong focus in digital marketing. Experience working with structured testing in a "test and learn" environment. Strong analytical skills, with demonstrated ability to use information to deliver program improvement. Experience developing business plans for new initiatives including business case / rationale development, financial pro formas and launch marketing plans. .Must have strong knowledge of mobile, digital and emerging media Strong presentation and communication skills An MBA—maybe. It depends on how you approached it and what you got out of it. Intellectual curiosity is the single asset that doesn’t come from the classroom, but from you.     Be prepared for: Learning on the fly. Social and digital media require you to constantly update what you knew before, and transform it into relevant action for today. Organizational flexibility. It’s a big company. Can you learn how it works, both formally and informally? Work/life balance. We aren’t a startup. We work diligently and persistently but not desperately. You can love the Internet and have a family.   Who are we? Classmates.com is a profitable website that’s been evolving since 1995. Once a directory for high schools, now a growing social networking site, we’ve not only increased our revenue, we’ve also proven to be one of the few websites who’s stood the test of time. Why? Because we provide value to our users by offering connections to people who matter. And we’re poised to take the lead in the social media revolution with a team of passionate, innovative thinkers. We’re a brand in transition—positioned to be a powerhouse for years to come.   Who are you? You would rather make an impact than be a cog in the corporate wheel. You thirst for the uphill climb and staking a flag on top of that hill for all to see. You can tap into a wealth of opportunities bubbling just below the surface. You can see beyond buzz and offer real value to consumers. You fit in well with other whip-smart and engaged professionals. You value a hard-working and fun-loving culture. You roll up your sleeves when you hear the word “underdog.” You do your job with unabashed professionalism. You want to help redefine the category of social media networking. You have impeccable integrity. You care.   Why should we connect? Classmates is a great place to work. We’ll give you some reasons why:   Everyone’s joined a social networking site. Only cool people work for one. We love our employees and treat them well. People who connect people to people are good people. There’s no time to get bored. Creativity and innovation are part of our daily routine. We’re changing the world, one member at a time.   This position is located at Classmates corporate headquarters in Renton, Washington.  We offer a competitive salary / benefits package including medical, dental, vision, 401(k), stock options, employee stock purchase plan, flexible spending accounts and much more! Classmates, part of United Online, Inc. and its family of companies are equal opportunity employers.CLICK HERE TO APPLY ONLINE!!!