Public Relations Account Executive, McDonald's Account, Parkersburg

Public Relations Account Executive, McDonald’s Account, Parkersburg

One of the most amazing opportunities a public relations account service professional could have may very well come from a firm you’ve never heard of. Moroch is a well-kept secret, and over the years we’ve quietly grown from handling regional retail clients to national brands.

We are growing quickly and reinventing the way public relations works in an integrated marketing environment, specifically in our Parkersburg field office. In fact, this position would be ideal for those experienced PR practitioners who are in another area within West Virginia, Ohio, or Kentucky; one hour away or more from Parkersburg, who know those markets. If you are good at relationship-based PR, like to work at a grassroots level and understand that the changing consumer and digital environment creates more word of mouth opportunities than ever before. …we need to talk.

Required Experience: Bachelor’s Degree Four years of professional public relations experience News media relations experience within the Charleston/Huntington and Parkersburg DMA’s Experience working collaboratively with 3rd parties on behalf of a client or an employer Superior written and verbal communication skills and mastery of AP style

Let’s Start the Conversation if You… Are a self-motivated and knowledgeable public relations practitioner with an entrepreneurial mindset but works well on a team. Excel at and have experience in delivering verbal presentations to all sizes of groups – internal and external. Are a skilled Networker who can also come back to the Parkersburg office if needed and get the job done from start-to-finish. Can perform the execution of day-to-day client public relations campaign and project responsibilities on behalf of multiple McDonald’s clients, prioritizing and managing high volume of detailed work while providing excellent client service. Are skilled at developing and maintaining relationships and working collaboratively with key influencers and influential organizations that affect the clients’ business in the local markets. These include but are not limited to local and state government agencies and personnel, health, community, civic organizations, minority community leaders, etc. Can lead and execute all local media relations and news relationship-building and pitching efforts. Are skilled in developing, executing and managing all aspects of community relations, including the implementation of national and grassroots PR programs and campaigns. Can lead and execute PR and social responsibility strategy on client’s behalf while proactively managing issues, seeking out opportunities through a strategic influencer outreach plan. Can effectively manage crises on behalf of clients, in cooperation with the McDonald’s Pittsburgh Region. Can be a thought-leader on PR and McDonald’s PR best practices, as well as stay informed of public relations industry and clients’ industry dynamics. Stay abreast of client and community happenings, potential pitfalls and opportunities through industry, business, political and community publications and networking on a continual basis. Are skilled in working with consumer generated and social media and regularly seek out new opportunities for your clients within the social media landscape. Are able to think strategically and see the big picture, as well as implement all the details on a granular level.

Let’s Keep Talking if You… Can hit the ground running and jump into a role as the team and market lead for public relations, while being fully integrated with your advertising/promotions counterparts. Are an über multi-tasker; able to prioritize and manage a high volume of detailed work including… Juggling working with multiple franchisee clients, along with corporate clients. Demonstrating a team player attitude by being flexible and responsible, self-motivated and resourceful. Managing time efficiently and show enthusiasm for the agency, our clients and the business. Controlling all G&A expenses as allowable. Providing continual updates and input to supervisor and team on projects and progress, plus continual feedback on self, team and client business. Actively participating in weekly account service/PR calibration meetings. Have excellent written and verbal communications skills and can write marketing presentations. Can handle general administrative duties of day-to-day client PR activities, including usage of VOCUS, Factiva, client billing and PR budget management. Can execute and oversee PR-specific creative production, as requested. Are enthusiastic and willing to learn all aspects of the client’s business, because Account Service at Moroch doesn’t operate in a silo – it’s an integrated marketing approach Will be proud to represent Moroch Partners and our clients

The Stuff You Want to Know About Us and the Job…

Our Approach: We approach our clients’ business from an integrated marketing perspective. And, we’re passionate about their business – really passionate. We keep our clients for a long time and a part of the reason is because we learn the multiple aspects of their business from the inside out, as if it were our own. We are proud of the fact that we move the needle, building brand trust and loyalty for our clients, but we know we couldn’t do that if we didn’t get in there and roll around in it until we truly “get” it.

The Office Environment: Fun, casual, yet stylish. Take a tour of our Dallas office at www.moroch.com to get a little of the design style in Parkersburg. Your team is hard working and focused upon doing great work for the client – but we never forget to have fun in the process. Our mantra: Nothing Gets in the Way of Great Work. Candidates who live in the Charleston/Huntington area and want to office out of their homes will be considered. Regular, weekly, travel to the Parkersburg office will be required.

Perk: You can work from home. This position can work from home if you are in another area within West Virginia, Ohio, or Kentucky; one hour away or more from Parkersburg, as long as you have extremely reliable transportation.

Your Team: A lively group of public relations, advertising, and promotions folks who are vitally important partners with you because a cross-function team approach is the best way to build our clients’ business. On every Moroch team, building the client’s business plan is truly a partnership. You’ll be working side-by-side with a group of business savvy marketing professionals whose main priority is meeting the client’s needs...and having fun while we’re doing it.

Your Supervisor: You’ll be reporting to the Account Supervisor and Account Director on the Parkersburg, Bluefield/Beckley and Charleston/Huntington McDonald’s accounts. If you get results, have great follow-through and prove yourself to be capable, you will earn their total confidence and have 100% of their support. They will proudly back up your decisions, and will look for opportunities for you to excel and grow in your career at Moroch.

Travel: 30% within 3 hours driving distance, occasional overnights

Education/Training & Professional Development: We’ll give you the tools, best practices, and public relations and overall marketing industry resources. You’ll also learn from some of the best and brightest folks in the agency business. In turn, you have opportunities to share your knowledge with others, exert your proactive spirit and be a part of Moroch McDonald’s Account Service, one of the fastest growing and one of the most important teams within the Moroch system.

Life/Work Balance: No two days are ever the same. Ever. Because media schedules, production and clients do not run on a 9 – 5 schedule, you won’t always, either. Still, you’ll share a cool, fun working environment in a great location with co-workers who work to live, not live to work.

Internal Networking: McDonald’s field PR support system and structure allows daily interaction with your fellow Moroch PR professionals serving on the McDonald’s account in our offices across the U.S. There are also monthly calls with the Moroch PR Team, where those in the Moroch PR network talk about best practices and recommendations on how to execute national, regional and local plans. There’s an agenda but best practices sharing and feedback is encouraged throughout.

Our Values: Moroch is like a 300+ family who calls themselves "Morochians." In fact, the man with his name on the door gets a rush out of seeing our employees blossom and grow. We do pro-bono work for non-profit organizations in the 40+ communities we serve and we have other clients who are socially responsible with a great story to tell. We’ve not quite “gone green” yet, but give us time.

Benefits: We provide a full range of benefits including health insurance options - offering medical, RX, vision and dental coverage as well as a 401k Retirement Savings Plan with an employer match. We offer two weeks of vacation right away, and three weeks of vacation after three (not five) years. Other benefits include Group Life Insurance; Short & Long Term Disability plus Optional Life Insurance available for both the employee & their family members. We offer a Flexible Spending Plan with Healthcare and Dependent Care options; Employee Assistance Program; Wellness Web site; and other added benefits like our great weather, including our fun work environment & free covered parking. Our office is located in 3901 Briscoe Run Road, Suite 8 (Parkway Center Business Complex).

Moroch is an Equal Opportunity Employer M/F/D/V.

Please note: Relocation costs not covered by employer.

Job Requirements:


Experience Not Already Covered Above:

Experience with MS Office, VOCUS, ProfNet, Factiva and other PR tracking sites. Proprietary software will be trained.

Disclaimer: You are REQUIRED to apply ONLINE. We apologize, but cannot accept e-mailed, regular mailed resumes or phone calls. This is because the hiring manager for this position must manage all applicants in our online recruiting tool. You must also answer a questionnaire that is connected to the job posting in order for your application to show as complete so we can review it. Please do not email your resume to careers@moroch.com in lieu of -or in addition to- applying online, as you will get a bounce back to apply online and it won’t get to the hiring manager. Thank you for your time and understanding of our need for this process. If you have technical difficulties ONLY, please email careers@moroch.com and put your name and the title of the job you are applying for in the subject line, include what your difficulty is in the email plus the date/time, and we will get a resolution to the problem. Please note if you are on a Mac, Safari does not work as a browser for applying through . Firefox browser works best, then Explorer.Job Code : 515 Division/Department : Moroch Partners, LP Travel Required : 20-30%